SOCIAL MEDIA COMMUNICATION AND PUBLIC ENGAGEMENT IN GOVERNMENT GOVERNANCE: EVIDENCE FROM WEST JAVA, INDONESIA
Keywords:
Social Media Communication, Digital Governance, Public Engagement, Government Communication, Citizen ParticipationAbstract
The development of digital communication technologies has transformed the way governments interact with citizens. Social media platforms have become important tools for government institutions to disseminate information, promote transparency, and encourage public participation in governance. This study aims to examine the role of social media communication in promoting public engagement in government governance in West Java, Indonesia. The research employed a qualitative approach using semi-structured interviews and observation of government social media communication practices to understand how citizens interact with government communication through digital platforms. The findings indicate that social media communication contributes to improving public access to information and increasing citizen engagement in governance processes. However, the effectiveness of social media communication depends on factors such as the clarity of information, the responsiveness of government institutions, and citizens’ digital literacy. The study also identifies several challenges, including unequal access to digital platforms and limited institutional capacity in managing digital communication. The results suggest that governments should adopt strategic social media communication practices that emphasize transparency, accessibility, and interactive engagement to strengthen citizen participation in governance. This study contributes to the literature on digital governance and government communication by highlighting the importance of social media as a tool for promoting public engagement in governance.
References
Bonsón, E., & Ratkai, M. (2013). A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page. Online Information Review, 37(5), 787–803. https://doi.org/10.1108/OIR-03-2012-0054
Criado, J. I., Sandoval-Almazan, R., & Gil-Garcia, J. R. (2021). Government innovation through social media. Government Information Quarterly, 38(3), 101548. https://doi.org/10.1016/j.giq.2021.101548
Dewi, K. R. (2021). Transparency and accountability in local government financial management and their impact on public trust. Jurnal Natapraja, 9(1), 67–78.
Indrawijaya, A., & Nurmalasari, D. (2022). Transparency and accountability in regional financial management in Indonesia. International Journal of Economics, Commerce and Management, 10(6), 89–102.
Kavanaugh, A., Fox, E., Sheetz, S., Yang, S., Li, L., Shoemaker, D., Natsev, A., & Xie, L. (2012). Social media use by government: From the routine to the critical. Government Information Quarterly, 29(4), 480–491. https://doi.org/10.1016/j.giq.2012.06.002
Kim, S., & Lee, J. (2020). The impact of transparency on citizens’ trust in government. Public Performance & Management Review, 43(5), 1234–1256. https://doi.org/10.1080/15309576.2019.1657918
Medaglia, R., & Zheng, L. (2021). Mapping government social media research and moving it forward: A framework and research agenda. Government Information Quarterly, 38(2), 101562. https://doi.org/10.1016/j.giq.2021.101562
Mergel, I. (2020). Digital service teams in government. Government Information Quarterly, 37(4), 101512. https://doi.org/10.1016/j.giq.2020.101512
Mergel, I. (2020). Social media in the public sector: A guide to participation, collaboration and transparency in the networked world. San Francisco: Jossey-Bass.
Nasrullah, R. (2017). Media sosial: Perspektif komunikasi, budaya, dan sosioteknologi. Bandung: Simbiosa Rekatama Media.
OECD. (2021). Government at a Glance 2021. OECD Publishing. https://doi.org/10.1787/1c258f55-en
Pratama, A. B. (2021). The role of digital governance in improving public sector communication in Indonesia. Journal of Public Administration Studies, 6(2), 95–108.
Wirtz, B. W., & Müller, W. M. (2022). An integrated artificial intelligence framework for public management. Public Management Review, 24(7), 1099–1123. https://doi.org/10.1080/14719037.2021.1916063.
Achmad, W., & Ilhami, R. (2022). Pencegahan Stunting Melalui Sosialisasi Program Bapak Asuh Anak Stunting Di Kabupaten SUBANG. Multidisiplin Pengabdian Kepada Masyarakat, 1(01), 32-39.
Achmad, W., & Ilhami, R. (2022). Pencegahan stunting melalui sosialisasi program bapak asuh anak stunting di Kabupaten Subang. Multidisiplin Pengabdian Kepada Masyarakat, 1 (1), 32–39.
Agustiandini, F. Z., & Ilhami, R. (2022). The Implementation of Human Resource Development Program in Supporting Tourism in Parigi District Pangandaran Regency. Jurnal Mantik, 6(3), 3059-3064.
Fahmi, M. H., & Ilhami, R. (2022). Manajemen Strategi Pengembangan Pariwisata di Kecamatan Parigi Kabupaten Pangandaran. Jurnal Kewarganegaraan, 6(3), 6140-6147.
Fahmi, M. H., & Ilhami, R. (2023). BEST PRACTICE: DIGITALIZATION, PUBLIC SERVICE AND COMMUNITY SATISFACTION AT SAMSAT BANTEN. Jurnal Ekonomi, 12(3), 162-171.
Ferdiansyah, A., & Ilhami, R. (2022). Pelayanan Retribusi Wisata Wonder Hill Jojogan Kecamatan Parigi Kabupaten Pangandaran. Jurnal Kewarganegaraan, 6(3), 6118-6125.
Hardian, E. F., & Ilhami, R. (2024). Digital Governance in the Unhabilitable House Program (Opportunities and Challenges) in Majalengka District. Journal of Management, 3(2), 761-772.
Ilhami, R. (2019). Peran Pemerintah Dalam Pemberdayaan Masyarakat Di Kawasan Bandara Internasional Jawa Barat. Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik, 2(1), 57-67. Ilhami, R. (2020). Implementasi Pelayanan Konsultasi Perpajakan Pada Mall Pelayanan
Publik. Decision: Jurnal Administrasi Publik, 2(2).
Ilhami, R. (2020). Implementasi Pelayanan Konsultasi Perpajakan Pada Mall Pelayanan Publik Kota Bogor. Jurnal Administrasi Publik, 2(2).
Ilhami, R. (2022). POLICY NETWORK IN IMPLEMENTING THE ECOVILLAGE PROGRAM IN PALASARI VILLAGE, SUBANG REGENCY. INFOKUM, 10(5), 1520-1526.
Ilhami, R. (2022). THE INFLUENCE OF VILLAGE FUND ALLOCATION POLICIES ON INFRASTRUCTURE DEVELOPMENT IN VILLAGES. Jurnal Ekonomi, 11(03), 2138-2143.
Ilhami, R. (2023). ANALYSIS OF ACTOR INVOLVEMENT IN EDUCATION POLICY NETWORKS. Jurnal Ekonomi, 12(02), 1948-1953.
Ilhami, R. (2023). Analysis of the Role of Stakeholders in Tourism Attraction Development Policy in Sumedang Regency. Jurnal Pendidikan Indonesia, 2(01), 56-63.
Ilhami, R. (2023). Policy Network in Developing the Baros Tourism Village in Bandung Regency. Journal of Economics and Business (JECOMBI), 4(01), 33-39.
Ilhami, R. (2023). Policy Network in Implementing the City Without Slums (Kotaku) Program in Cimahi City. Jurnal Info Sains: Informatika dan Sains, 13(01), 62-67.
Ilhami, R. (2023). POLICY NETWORK MANAGEMENT IN TOURISM SECTOR POLICY. Jurnal Multidisiplin Sahombu, 3(02), 199-207.
Ilhami, R. (2023). Stakeholder Analysis in Maternal and Child Health Policy in Subang Regency. Best Journal of Administration and Management, 2(2), 96-103.
Ilhami, R. (2023). Strengthening Policy Networks to Create Effective Public Policies. Neo Journal of economy and social humanities, 2(3), 216-222.
Ilhami, R. (2023). The Role of Actor Networks in Reforestation Policy in Indonesia. Fox Justi: Jurnal Ilmu Hukum, 14(01), 73-78.
Ilhami, R. (2023). The Role of Actor Networks in Reforestation Policy in Indonesia. Fox Justi: Jurnal Ilmu Hukum, 14(01), 73-78.
Ilhami, R. (2024). PENGARUH SOSIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN
MELALUI CITRA MEREK (Kasus pada Usaha Mikro Kecil dan Menengah Angkringan di Kota Tasikmalaya) (Doctoral dissertation, Universitas Siliwangi).
Ilhami, R. The Influence of Good Government Networking on Organizational Performance in Service Work Units.
Ilhami, R., & Achmad, W. (2022). Entrepreneurship and MSMEs during the COVID-19 Health Emergency in Indonesia. ijd-demos, 4(2).
Ilhami, R., & Achmad, W. (2023). Collaborative Governance in Flood Management in Sumedang Regency. Journal of Governance, 8(3), 427-435.
Ilhami, R., & Achmad, W. (2023). The Role of Actor Networks in Public Policy Formulation. Lead Journal of Economy and Administration, 2(2), 91-97.
Ilhami, R., & AP, M. (2024). Digital Governance. Mega Press Nusantara.
Ilhami, R., Affandi, N. R., & Hartawan, Y. (2021). Strategi Komunikasi Kontrol Jejaring Kebijakan Dalam Gerakan Bersama Rakyat Atasi Kawasan Padat Kumuh Dan Miskin (Gebrak Pakumis) Di Kabupaten Tangerang. Linimasa: Jurnal Ilmu Komunikasi, 4(2), 214-222.
Ilhami, R., Candra, M. F., & Gantika, S. (2024). Policy Networks in Millennial Housing Development Through Social Media Marketing. Journal of Research and Development on Public Policy, 3(2), 195-204.
Ilhami, R., Endah Marlovia, E. M., & Achmad, W. (2022). Smart government policy implementation for smart city concept realization. International Journal of Health Sciences Scopus coverage years: from 2021 to Present, 8379-8389.
Ilhami, R., Firdausijah, R. T., Hutama, M. R. G., & Wibisono, T. Y. (2024). Collaboration of Actors (Government, Private, Community) in Handling Environmental Impacts from Waste Disposal by PT. Obsidian Stainless Steel. International Journal Of Humanities Education and Social Sciences, 4(1).
Ilhami, R., Firdausijah, T., & Wiraloka, P. B. (2024). Kampanye Lingkungan Waste Management di
SMAS Nasional Bandung dalam Mendukung Penguatan Poin SDGs Nomor 12. Jurnal Nusantara Berbakti, 2(4), 21-28.
Ilhami, R., Rahmat, A., & Achmad, W. (2022). Pattern of Policy Network Structure in building synergy in Bandung City Society. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 5(2).
Ilhami, Rizky. "The Impact of Policy Networks in the Implementation of E Government in Indonesia." Journal Arbitrase: Economy, Management and Accounting 1.01 (2023): 68-74.
lhami, R., Candra, M. F., Gantika, S., & Sukandi, A. (2024). Waste Management Environmental Campaign at Bunga Bangsa High School Bandung in Support of Strengthening SDGs Point Number 12. International Journal of Community Engagement and Development, 2(3), 01-13.
Mariane, I., Suryadi, S., Firdausijah, R. T., & Ilhami, R. (2023). Peningkatan Pariwisata Melalui Public Private Partnership Di Desa Warnasari Kecamatan Pangalengan Kabupaten Bandung. Kaibon Abhinaya: Jurnal Pengabdian Masyarakat, 71-76.
Mariane, I., Suryadi, S., Firdausijah, T., & Ilhami, R. (2020). Pemberdayaan Masyarakat Melalui Public Private Partnership Bagi Peningkatan Pariwisata Desa Warnasari Kecamatan Pangalengan Kabupaten Bandung. Kaibon Abhinaya: Jurnal Pengabdian Masyarakat, 2(2), 71-76.
Mujahidin, D., & Ilhami, R. (2024). Waste Management Policy Innovation in a Sound Governance Perspective. Journal of Management, 3(1), 256-260.
Muliawaty, L., & Rizky Ilhami, R. I. (2022). Implementation of sustainable development policies in waste management. Journal of Governance, 7(3), 687-697.
Mulya, G. H., & Ilhami, R. (2024). Implementation Of The Unhabilitable House Program (RUTILAHU) In Majalengka Regency. Journal of Student Collaboration Research, 1(3), 148-159.
Mustika, L. D., Firmansyah, I. S., & Ilhami, R. (2024). The role of e-leadership in digital transformation in the organizational section of the Sumedang district Setda. Jurnal Scientia, 13(01), 810-818.
Priatna, M. I. V., & Ilhami, R. (2022). Perencanaan Fasilitas Sektor Pariwisata di Kecamatan Parigi Kabupaten Pangandaran (Studi Kasus Desa Cintaratu dan Selasari). Jurnal Kewarganegaraan, 6(3), 6132-6139.
Puspitasari, S., & Ilhami, R. (2024). Smart government at the regional secretariat organization section of Sumedang district. Jurnal Scientia, 13(01), 781-790.
Putri, S. D., Marcelia, C., & Ilhami, R. (2024). Implementation of thematic bureaucratic reform policy in the organization section of the regional secretariat of Sumedang regency. Jurnal Scientia, 13(01), 800-809.
Sari, I. P., & Ilhami, R. (2022). Analisis Budaya Organisasi dalam Mengembangkan Sektor Pariwisata Di Kecamatan Parigi Kabupaten Pangandaran. Jurnal Kewarganegaraan, 6(3), 6126-6131.
Selviani, S., & Ilhami, R. (2024). Actor Collaboration in the Governance Of Rutilahu Development in Majalengka Regency Sovhy Selviani1 Universitas Pasundan Rizky Ilhami2 Universitas Pasundan. Journal of Law, Social Science and Humanities, 2(1), 204-215.
Setiani, D. A., & Ilhami, R. (2023). POLICY FORMULATION FOR VILLAGE REGULATION PLAN REGARDING DIGITAL SERVICES IN CIJULANG VILLAGE PANGANDARAN REGENCY. Jurnal Ekonomi, 12(01), 690-696.
Setiani, D. A., Haq, A. N., & Ilhami, R. (2022). Optimalisasi Pelayanan Pembuatan Surat Keterangan Catatan Kepolisian (SKCK) Polda Jawa Barat. Jurnal Kewarganegaraan, 6(4), 6736-6752.
Soeardi, E. K., Ilhami, R., & Achmad, W. (2023). The role of leadership in the development of public organizations. Journal of Governance, 7(4), 877-884.
Zahra, V. A. M., Puspitasari, S., & Ilhami, R. (2024). Human resources development innovations in Sumedang district organization section regional secretariat. Jurnal Scientia, 13(01), 791-799.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Ramadhan Pancasilawan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
